"During the company's recent earnings call, Disney CEO Bob Iger said that the streaming service is "in the midst of rolling out the biggest and the most significant changes" since its inception six years ago, as quoted by The Hollywood Reporter. Specifically, Iger was referring to what sounds a bit like OpenAI's Sora: a service that allows users to generate AI content on the service. Why wait for the long-awaited sequel to Disney's "Frozen 2" when you can just cook up your own AI-generated take?"
"While plenty of questions remain about how exactly Disney is hoping to roll out the new feature, OpenAI's foray into user-generated AI slop should probably serve as a cautionary tale. The ChatGPT maker has attracted plenty of negative attention with its Sora app, from glaring instances of copyright infringement to users generating highly problematic content. Besides, as the Wall Street Journal reported in August, Disney had already scrapped several AI projects over legal concerns."
Disney plans to add tools on Disney+ enabling users to create and consume short-form AI-generated content, described as one of the most significant platform changes. The planned feature resembles OpenAI's Sora, letting subscribers generate AI content, which raises concerns about copyright infringement and abusive or problematic outputs. Disney previously abandoned AI projects over legal risks around cloning actors and faces pressure to protect its intellectual property, having resisted its characters appearing in third-party AI apps and issuing cease-and-desist notices. The company signals negotiations with unnamed AI partners, but specific rollout details and safeguards remain unclear.
Read at Futurism
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