"On Thursday, the entertainment conglomerate announced a new licensing agreement with OpenAI that will allow it to use Disney's iconic characters and properties to generate clips on Sora, OpenAI's video generating app that lets you deepfake friends and celebrities, and which has quickly become a factory of controversy and surreal memes. Sweetening the pot in an agreement that 's already the first major licensing deal between OpenAI and a major Hollywood studio, Disney is also making a staggering $1 billion investment in the ChatGPT maker."
"Reader, be warned: the impending deluge of Disney AI slop will be so overwhelming that it'll warrant its own flood myth when our successors are picking through the bones of our civilization. That's certainly the future that was being prefigured in the launch of Sora in October. The app was explicitly intended to let you deepfake friends and participating celebrities into all kinds of ridiculous scenarios."
Disney entered a three-year licensing agreement with OpenAI and is investing $1 billion in the company. The deal grants rights to more than 200 animated and illustrated characters from Disney, Marvel, Star Wars, and Pixar for use on Sora and within ChatGPT beginning around 2026. The agreement excludes talent likenesses and voices. Sora is a video-generation app that enables user-created deepfakes and has already produced controversial and potentially infringing content. Notable characters listed include Darth Vader, Cinderella, Iron Man, and the toys from Toy Story. The licensing frames generative AI as a means to extend storytelling while aiming to protect creators.
Read at Futurism
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