Each team will be awarded £50,000 to develop a prototype using AI to optimise, enhance and augment creative production, and address challenges growing the UK's creative economy.
The initiative aims to explore how AI can improve creative operations, content delivery, and enrich audience experience to unlock opportunities for industrial growth and investment.
Startups like Fictioneers, Black Goblin, and Octopus Immersive are partnering with Digital Catapult, BBC, and AWS to revolutionize the creative industry using AI technology.
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