"Over the past year, AI has moved from the margins to the mainstream of editorial workflows. Publishers have increasingly embedded AI tools into daily functions - from internal uses like voice-to-text translation and metadata tagging to audience-facing applications like ad targeting and content recommendations. But this increased use of AI means publishers large and small are continuously assessing how to best implement AI applications for efficiency without compromising editorial standards."
"To oversee their expanding use of AI, several publishers in 2025 established AI leadership roles and teams at their companies. In July, Forbes created a 24-person "AI & Strategic Platforms Group" department to focus on growth areas including AI. In June, The Washington Post promoted Sam Han to the newly-created role of chief AI officer, while Reuters named Rob Lang as its newsroom AI editor. In May, Business Insider appointed Julia Hood as its newsroom AI lead."
AI adoption in publishing has shifted from experimental to mainstream, with tools integrated into daily editorial tasks including voice-to-text, metadata tagging, ad targeting and content recommendations. Survey results show 93% of publishers used AI in Q4 2025 versus 42% in 2022, indicating rapid adoption. Several publishers created dedicated AI leadership and teams in 2025, including multi-person groups and chief AI roles. Half of surveyed publishers currently use AI only for internal purposes. Publishers aim to balance efficiency gains from AI with measures to protect editorial standards while planning further AI investments.
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