Digest: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom-IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges - ExchangeWire.com
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Digest: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom-IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges - ExchangeWire.com
"Videogame giant Electronic Arts will be closing a deal for the largest buyout of all time, valued at around $55bn (£40.91). Investors include private-equity firm Silver Lake, and Saudi Arabia's Private Investment Fund, among others. The transaction is slated to close in the first quarter of fiscal 2027. Under the agreement, Electronic Arts shareholders will receive USD$210 (£156) per share in cash, a 25% premium on the stock's closing price on 25th September."
"The order explicitly bars Omnicom from denying ad dollars to publishers based on political or ideological viewpoints unless directed by a client. The move follows concerns that holding companies, sometimes via industry trade groups, have coordinated ad boycotts targeting certain media sites, undermining their ad revenue and content production.The ruling means Omnicom cannot maintain ideology-based exclusion lists or blocklists across its media buying operations, unless advertisers themselves request them, placing control with clients."
Electronic Arts will be acquired in a record $55 billion buyout involving investors such as Silver Lake and Saudi Arabia's Private Investment Fund, slated to close in the first quarter of fiscal 2027 and paying shareholders $210 per share in cash, a 25% premium on the September 25 closing price. The Federal Trade Commission approved a revised consent order for Omnicom's $13.5 billion acquisition of IPG that prohibits denying ad dollars to publishers based on political or ideological viewpoints unless directed by clients. Anthropic will triple its international workforce and expand its applied AI team fivefold as demand for its Claude models accelerates overseas, with nearly 80% of consumer usage now coming from abroad and per-person adoption in South Korea, Australia, and Sing.
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