James Earl Jones's legacy lives on through his voice, now replicated by AI technology in Fortnite, sparking controversy and a legal complaint from SAG-AFTRA. The union argues that the AI-voiced character violates labor policies, particularly as human voice actors have faced strikes over similar issues. Despite Disney's pretext of family approval, the response indicates a larger dialogue about AI in entertainment and the rights of performers, showcasing tensions between innovation and labor ethics in the industry.
Fortnite's signatory company, Llama Productions, chose to replace the work of human performers with A.I. technology, without bargaining with us over appropriate terms.
Despite Disney stressing that Jones's family was involved in the process, the move has led to controversy and one official complaint.
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