Currys plans to leverage Microsoft's AI technologies to enhance operations and customer shopping experiences, benefiting both customers and 25,000 employees.
AI will facilitate personalized product information, tailored customer suggestions, post-sales experiences, streamlined warranty services, and improved staff access to task-related information.
The joint efforts with Microsoft and Accenture will modernize, secure, and simplify Currys' technology estate, driving growth and profitability through AI implementation across marketing, HR, finance, and legal processes.
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