"But there's a very big flipside to all of this. Let's not forget that, right now, the creative industries are having their guts ripped out by artificial intelligence. And the worst part? We're all just standing around watching it happen. To take just one example, WPP - yes, that WPP, the advertising behemoth that once symbolised British creative dominance - recently axed 7,000 jobs. Seven thousand. That's not downsizing; that's a creative apocalypse."
"But is this wise? To my mind, the advertising industry has always been built on a fundamental truth: humans buy from humans. We respond to stories, emotions, and that indefinable spark of creativity that makes us stop scrolling. And that can't be faked (as Will Smith just found out). Remember one of the best ads ever, that Cadbury gorilla drumming to Phil Collins? Pure human madness that somehow worked perfectly. Try explaining that brief to an algorithm."
AI tools are expanding access to generative creativity while simultaneously displacing roles across the creative and tech sectors. Major firms are cutting thousands of creative jobs, exemplified by WPP's elimination of 7,000 positions. Human storytelling, emotion, and the unpredictable sparks of creativity remain central to consumer engagement, yet automation challenges those strengths. Big tech companies are both investing heavily in AI and executing substantial layoffs, with more than 22,000 jobs shed in 2025 and 16,084 in February alone. Forecasts from the IMF predict AI will affect roughly 40% of jobs and likely exacerbate inequality. Freelancers are experiencing reduced demand as clients adopt AI-driven workflows.
Read at Creative Bloq
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