One thing that's been an obvious game-changer for the industry has been the tools to create copy, artwork, and even audio-visual content with a simple typed prompt. Instead of delving into artwork libraries in search of the images you need or negotiating licensing for the perfect content, material can be tailor-made to your needs in minutes.
One issue with AI-generated content, of course, is that it all comes out looking similar. While the technology is becoming more advanced all the time, at the moment the artwork all has a glossy, slightly-plastic sheen that makes it easy to spot, to say nothing of the issues the AI often has with getting human hands right.
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