"One of those AI-oriented players is Meta Platforms (NASDAQ: META), the world's largest social networking company. It uses AI algorithms to gather data from its family of apps -- including Facebook, Instagram, Messenger, and WhatsApp -- to craft targeted ads. It also uses AI to display customized content that will likely keep its users engaged for longer periods of time."
"Meta served an average of 3.54 billion daily active people (DAP) across its entire family of apps this September, which is up from 2.82 billion DAP in December 2021. That massive audience makes it a crucial platform for advertisers, so it comfortably holds a near-duopoly in the digital-advertising market along with Alphabet's Google across many markets. It still generates most of its revenue from its targeted ads."
Meta Platforms uses AI to collect data across Facebook, Instagram, Messenger, and WhatsApp to deliver targeted advertising and personalized content that increases user engagement. The company reported 3.54 billion daily active people in September, up from 2.82 billion in December 2021, supporting a near-duopoly in digital advertising alongside Google and producing most revenue from targeted ads. Announced plans to increase AI spending triggered a sharp stock pullback following the third-quarter earnings report on Oct. 29. The AI investments aim to fortify core platform capabilities and support long-term growth while current valuation appears reasonable relative to future prospects.
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