"Brand news is showing up faster than ever and consumer behavior is evolving at breakneck speed. In terms of loyalty, it's harder to earn consumers' trust, and CMOs are being asked to prove the value of their brands in the midst of more noise than ever. Traditional brand equity metrics still matter, but they no longer tell the full story."
"AI has been slowly encroaching on retailers since before the holiday season. At the same time, consumers are telling retailers that they want to shop in an agentic way. More retailers are listening and reading the signals so there should be more planning and more emphasis on the future of supply chains. "An ANA/Harris poll showed that AI "digital elves" are rapidly becoming consumers preferred way to shop for holiday deals with 79% of marketers saying conversational discovery with chatbots has already replaced keyword search for finding gifts," said Mike Ford, CEO of Skydeo, a consumer intelligence platform."
The retail cycle is becoming harder to forecast as shoppers pull demand forward and tariff uncertainty reduces visibility for assortments and promotions. Brand news arrives faster and consumer behavior shifts rapidly, making loyalty harder to earn and forcing CMOs to prove brand value amid increased noise. Traditional brand equity metrics remain relevant but no longer capture full market dynamics. AI adoption is accelerating in retail, enabling conversational discovery and agentic shopping that performs price and feature comparisons and personalizes choices. Retailers are responding by planning for AI-driven shifts and emphasizing future supply-chain adjustments.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]