Companies Hope Super Bowl AI Commercials Score With Viewers
Briefly

Artificial intelligence (AI) is a prominent theme in this year's Super Bowl commercials, with multiple ads showcasing how AI enhances their products or using AI as the subject of humor. Microsoft's commercial promotes Microsoft Copilot, an AI assistant found in Windows 11, playing off the idea that AI will replace artists and creatives. Google's ad features an accessibility feature called Guided Frame that uses AI to assist those with impaired vision in taking photos. CrowdStrike's ad showcases how it uses AI for cybersecurity, and Etsy's ad pokes fun at the French by using AI to help Americans decide what to give back for receiving the Statue of Liberty. Avocados from Mexico also features an AI-related concept in their ad.
Artificial intelligence continues to make headlines, from the FCC banning AI-faked voices in robocalls, to Paul McCartney using AI to create the final Beatles song. AI has a presence in Sunday's Super Bowl as well. It's showing up in some of the famed commercials airing during the Kansas City Chiefs-San Francisco 49ers game.
The Super Bowl ads demonstrate the diverse applications of AI. Some ads highlight how AI assists their products, like Microsoft Copilot helping people complete movies, video games, or studying. Google's Pixel 8 ad features an accessibility feature called Guided Frame that uses AI to notify those with impaired vision when taking photos. CrowdStrike's ad demonstrates how their AI-powered cybersecurity shuts down threats in an Old West setting. Etsy's ad humorously uses AI to help Americans in deciding what gifts to give back to their French friends who sent them the Statue of Liberty. Avocados from Mexico incorporates an AI-related concept on their website, Guac-AI-Mole.
Some ads highlight how AI helps their products, others use AI to actually make their ads, and at least one is pokes fun at AI. Here's a look at the AI-related ads.
Read at CNET
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