Companies have a lot of options for AI models to use. Ancestry says it's 'agnostic' and uses many of them.

""We are agnostic to LLM models," Thiagarajan said. "We use multiple AI models. Be it Azure, OpenAI, Meta's Lama, or offerings under Amazon Bedrock.""

""We built an abstraction layer - what we call an AI gateway - on top that helps us leverage whatever models better fit our case," he said. "We have built our own agentic framework in a way that helps us provide that unique family story and personalized experience for our consumers.""

""We've collected over 65 billion records across 80-plus countries," Thiagarajan said."

Silicon Valley competition centers on AI and large language models driving business decisions. Ancestry is agnostic to LLM brands and integrates Azure, OpenAI, Meta's Lama, and Amazon Bedrock among others. An abstraction layer called an AI gateway enables orchestration and selection of models to fit specific use cases. An agentic framework supports generation of personalized family stories and consumer experiences. AI and machine learning efforts began around 2017 to scale the digitization of vast historical records. Ancestry has collected over 65 billion records across 80-plus countries and emphasizes internal AI education for effective adoption.

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