Coinbase required engineers to onboard AI tools quickly and set a target of 50% AI-written code by the end of the quarter. Brian Armstrong pushed for immediate compliance, asking engineers to onboard within a week and scheduling a Saturday meeting for noncompliers. A few employees attended that meeting; some had legitimate reasons, while others were fired for failing to onboard. Coinbase instituted monthly "AI speed run" training sessions to accelerate learning and usage. Pressure to adopt AI tools is rising across industries, with other tech leaders also expecting employees to use such tools at work.
Why can't every engineer just onboard by the end of the week?
I went rogue,
If not, I'm hosting a meeting on Saturday with everyone who hasn't done it and I'd like to meet with you to understand why,
Some of them didn't, and they got fired.
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