AI supplies a temporary revenue boost that allows providers to kick the can of true innovation down the road for now. However, the momentum surrounding AI is also slowing down.
The future of cloud innovation isn't dead; it's just getting harder. That might not be a bad thing. It forces us to focus on what really matters, to solve real business problems rather than chase the next shiny object.
Looking ahead to 2025 and beyond, the winners won't simply adopt the latest cloud features. They'll understand how to combine cloud services, internal innovation, and business strategy to create real value.
Cloud providers need to reinvest the billions they're extracting from enterprises into innovations that can truly change the game. It's your game to lose.
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