Mango's decision to replace models with AI-generated ones has been described as 'unethical' and a violation of consumer protection laws, as it misleads consumers about how the clothes will fit and look.
AI applications, such as those by Mango, perpetuate a harmful fast-fashion culture that prioritizes quick production over quality and worker safety, ultimately damaging both consumers and the environment.
The fast fashion industry is not only impacting job opportunities for human models but also further aggravating pollution issues due to the reliance on cheap, degrading materials like polyester.
Mango's campaign highlights a troubling trend where the rush for fast content and targeted marketing overlooks the ethical implications, leading to backlash from consumers who demand transparency.
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