"Ryze found its specialized category redundant due to the AI's native automation. However, Bodnar remains optimistic about the future, announcing plans to pivot Ryze towards building complex AI workflows for large advertising agencies."
"Large language models could create the next trillion-dollar advertising channel, connecting chatbots like Google-connected websites. Agentic commerce: AI agents shop independently, comparing specs and reviews to pick the best value, driving categories toward commodity pricing."
"AI will soon dominate content platforms, with nearly 98% of videos on TikTok and Instagram being AI-generated or artificially amplified, signaling that the AI-driven disruption is just beginning."
"Claude currently can only analyze data and lacks access to Google Ads or the ability to make changes in ad accounts, but she expects those capabilities to arrive within months."
Ryze founder Ira Bodnar reported that rapid AI advances from Anthropic and Manus AI made her startup's specialized product obsolete despite acquiring several hundred paying clients in two months. Rather than abandoning the company, Bodnar pivoted Ryze toward building complex AI workflows for large advertising agencies. Bodnar forecasted several major AI-driven disruptions: Model Context Protocol becoming the dominant tool selection mechanism, LLMs creating a new trillion-dollar advertising channel, AI agents conducting independent shopping and procurement, and AI-generated content dominating social platforms. She noted that while Claude currently lacks direct access to advertising platforms, such capabilities are expected within months, accelerating the integration of AI into marketing operations.
Read at Benzinga
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