"OpenAI is still exploring "ChatGPT ads," even after earlier signs it had cooled on the idea to keep improving response quality. The Information reports the company is considering sponsored content that could be prioritized so it shows up inside ChatGPT answers. That matters for one simple reason: if paid placements are surfaced in the same space as advice, it can shape what you click and buy."
"OpenAI also acknowledged the direction in a statement to The Information, saying it is "exploring what ads in our product could look like," while stressing it wants to protect user trust. Mockups hint at where ads live The report says one concept would have the model prioritize sponsored content to ensure it appears in responses. Another mockup described would display sponsored information in a sidebar next to the main ChatGPT response window."
"Sidebar placement is easier to understand at a glance, because it looks like advertising space. Sponsored suggestions woven into an answer are trickier, because the UI can feel like a single, unified recommendation. Why the timeline keeps shifting This story keeps bouncing between "not now" and "still in the mix." After the Android beta surfaced those ad-related terms, a later report said OpenAI pushed back ad work as leadership focused on quality, with pressure from Gemini 's progress hanging over the decision."
OpenAI is exploring options for ads inside ChatGPT, including prioritizing sponsored content in responses or showing sponsored information in a sidebar. Paid placements appearing alongside or within advice can influence user clicks and purchases. Prototypes and mockups are being tested rather than a launched feature. Placement choices include clearly separated sidebars or integrated suggestions woven into answers. Timeline and priority have shifted as leadership emphasized response quality and as competition from Gemini influenced decisions. Signs of a rollout would include explicit sponsored labels, consistent placement, and personalization settings.
Read at Yahoo Tech
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