Challenge Board: The platform era for publishers gives way to AI
Briefly

The AI era is going to challenge us in completely new and different ways, said Bloomberg Media chief digital officer Julia Beizer, highlighting the need for adaptability in the publishing industry.
What we have to realize is that we can't rely on other platforms to send us traffic. We have to create that demand loop itself, emphasized Katie Friedman, chief subscriptions officer at Business Insider, underlining the importance of self-sufficient traffic generation.
Read at Digiday
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