"The way we see it, the real race for AI video hasn't begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models, CEO Gaurav Misra told TechCrunch."
"The sales pitch behind Mirage Studio, which launched in June, focuses on enabling brands to create short advertisements without relying on human talent or large budgets. By simply submitting an audio file, the AI generates video content from scratch, with an AI-generated background and custom AI avatars. Users can also upload selfies to create an avatar using their likeness."
"What sets the platform apart, according to the company, is its ability to produce AI avatars that have natural-looking speech, movements, and facial expressions. Additionally, Mirage says it doesn't rely on existing stock footage, voice cloning, or lip-syncing."
Captions rebranded to Mirage to signal a shift toward building multimodal foundational models tailored for short-form video on platforms like TikTok, Reels, and Shorts. The rebrand unifies the creator-focused Captions platform with Mirage Studio, which targets brands and ad production. Mirage Studio enables brands to generate short advertisements from audio files, producing video with AI-generated backgrounds and custom avatars, and allows users to upload selfies to create likeness-based avatars. The platform emphasizes natural-looking speech, movement, and facial expressions while avoiding reliance on stock footage, voice cloning, or simple lip-syncing. Mirage Studio is offered on a business plan at $399 per month for 8,000 credits with a 50% first-month discount for new users.
Read at TechCrunch
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