Firms that use AI analytics to generate wide recombinations are 3 to 7% more productive than firms that do not.
When a firm's existing knowledge is spread throughout the firm, advanced AI capabilities can further boost firm innovation by about three more new patents a year.
Using AI is less helpful for incremental innovation and making small improvements to existing products, and is almost no help at all for radical innovation.
Failing to innovate to counter the subtle creep of obsolescence can turn a leader into a laggard.
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