Retailers are increasingly leveraging AI chatbots, particularly generative models, to provide customers with personalized product recommendations during peak shopping events like Cyber Monday.
Amazon reported shoppers interacting with its AI assistant Rufus to ask about product attributes and receive tailored suggestions, enhancing the overall shopping experience.
The evolution of shopping assistants reflects a shift from basic query handling to more complex, conversational interfaces that answer specific product-related questions with accuracy.
Perplexity AI introduces a new search engine feature, allowing users to ask specific shopping queries and receive unbiased product suggestions, illustrating the growing capabilities of AI in retail.
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