"If you've followed business news over the past few weeks, you may know that AI companies are financially suffering in spite of the investor euphoria and optimism. Companies with deep pockets like Google and Meta have been spared the worst, but startups like OpenAI are banking on a continuous stream of funding from those very tech giants to stay afloat. And in response, OpenAI appears to be turning to a familiar solution from the tech playbook: advertising in ChatGPT."
"According to OpenAI, ads you'll soon see in ChatGPT will appear alongside the chatbot's responses and won't affect the actual answers you get. Ask a question about smartphones and ChatGPT won't tell you to buy a Samsung device just because the company paid off OpenAI. This is certainly the best case scenario - ads embedded within responses would be much more effective but will make the chatbot's responses far less trustworthy."
"However, that doesn't mean ChatGPT won't show targeted ads - in fact, we know the opposite is true. Like any modern ad platform, relevance is the entire point. If you use the chatbot for personal finance advice, it's easy to imagine being inundated with sponsored credit cards, investment apps, or loan services. OpenAI could block problematic categories like health, but self-regulation has rarely worked in the tech industry. And the more users rely on ChatGPT for sensitive, high-intent queries,"
OpenAI plans to display ads in ChatGPT chats, placing advertisements along the bottom of the screen and alongside chatbot responses. Ads will appear on both the free tier and the paid $8-per-month ChatGPT Go subscription. OpenAI asserts ads will not alter the chatbot's factual answers, but targeted ads will be shown based on user queries and relevance. Targeted advertising could inundate users seeking sensitive advice—such as personal finance—with sponsored products like credit cards or investment apps. Self-regulation could fail to block problematic categories, and reliance on ChatGPT for high-intent queries raises major trust and safety concerns.
Read at Android Authority
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