The article emphasizes the urgent need for brokerages to transform their operational architecture in light of rapid technological advancements, particularly AI. It notes that agents are adopting AI tools faster than brokers due to their autonomous nature, which allows for real-time testing and integration. To remain competitive, brokerages must automate core systems rather than treating AI as a secondary task. This includes enhancing lead management, improving recruitment processes, and streamlining onboarding through AI-driven platforms, positioning themselves for sustained growth in a dynamic environment.
But this isn't just about keeping up with tech trends. It's about rewriting your growth architecture for a market that's evolving faster than your old systems can handle.
AI adoption can't be a side project, it has to be a strategic overhaul. And that's where most brokerages get stuck. So, let's unstick it.
If you're still relying on round-robin distribution or letting agents cherry-pick leads from a group inbox, you're leaking conversion.
Most onboarding is a mess, either too manual or too passive. AI can change that.
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