""We've always viewed technological advances as opportunity, not threat," Iger said."
""It's going to happen regardless, and we'd rather participate in the rather dramatic growth, rather than just watching it happen and essentially being disrupted by it," he later added."
""OpenAI is putting guardrails essentially around how these are used, so that really there's nothing to be concerned about from a consumer perspective," he said."
""This will be a safe environment and a safe way for consumers to engage with our characters in a new way.""
Disney is investing $1 billion in OpenAI and granting rights for more than 200 characters, including Mickey Mouse, to appear in the Sora AI short-form video app under a three-year agreement with partial exclusivity. The deal excludes rights to likenesses and voices while OpenAI will implement guardrails to restrict misuse and create a safe consumer environment. Disney will receive warrants to buy additional OpenAI equity and may pursue licensing and customer opportunities with OpenAI. User-generated AI content from Sora will be featured on Disney+ to increase engagement with younger viewers. Sora previously drew controversy over realistic generated videos.
Read at Fortune
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