In its first Super Bowl ad since 2020, Microsoft's 'Watch Me' spot... Google's 60-second spot took a more human-centric approach... highlighted how a new AI 'Guided Frame' feature can help blind or low vision users to more easily take photos.
Anthropic, the AI startup backed by Amazon, was less effective. The company aired a five-second ad that read, 'Claude is a next-generation AI assistant.'
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