'Beginning to be the practical': GE global CMO Linda Boff on the evolution of AI in marketing
Briefly

from Digiday1 month ago
Boff highlighted that AI is moving from promises to practical applications, emphasizing the importance of more use cases and results to showcase its effectiveness.
Digidayhttps://digiday.com/media/beginning-to-be-the-practical-ge-global-cmo-linda-boff-on-the-evolution-of-ai-in-marketing/
AI is revolutionizing market research, providing access to data sets and market intelligence from a broader audience with fantastic efficacy, allowing for efficient and smart decision-making.
Digidayhttps://digiday.com/media/beginning-to-be-the-practical-ge-global-cmo-linda-boff-on-the-evolution-of-ai-in-marketing/
AI enables synthetic polling for real-time insights, replacing traditional long-form surveys, making it easier to reach niche audiences like the aerospace industry for market intelligence.
Digidayhttps://digiday.com/media/beginning-to-be-the-practical-ge-global-cmo-linda-boff-on-the-evolution-of-ai-in-marketing/
While cautioning about data interpretation, Boff highlighted that AI can enhance consumer intelligence by efficiently leveraging the 80% known information and validating the remaining 20% more effectively.
Digidayhttps://digiday.com/media/beginning-to-be-the-practical-ge-global-cmo-linda-boff-on-the-evolution-of-ai-in-marketing/
Read at Digiday
#ai-applications #market-research #consumer-intelligence #efficiency #ai-caution
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