Miranda Zhuang has rated Baidu as a Buy, emphasizing innovative AI monetization strategies and the strength of its advertising business. He believes these factors will enhance user engagement and ad expenditure.
Zhuang foresees two scenarios for Baidu's ad revenue: a bullish case with wide adoption of AI Agents, leading to significant ad revenue growth, and a bearish case where traditional placements might mitigate losses.
Baidu's advancements in autonomous driving and the scaling of its robotaxi services signal potential profitability. Zhuang cites reduced costs and improved unit economics as key factors supporting positive growth.
Zhuang’s price target of $117 reflects confidence in Baidu’s strategic objectives, particularly in AI and autonomous driving, offering an attractive risk-reward scenario for investors.
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