"With so much AI-generated content flooding the internet, a new question has surfaced: Does authenticity still matter? On The Intersect with Cory Corrine, host Cory Corrine digs into this exact topic with Caroline Giegerich, the vice president of AI at the Interactive Advertising Bureau. From AI-generated billboards that leave people unsettled to synthetic influencers gaining millions of followers, the line between what's real and what's not is getting harder to see. But as Giegerich points out, that very confusion might be what makes authentic, human-driven creativity even more valuable than ever."
"Why an AI-generated ad feels off Corrine opens the conversation with a now-familiar feeling: You see an ad and something looks too perfect. "The skin's too smooth, the eyes are a little too bright. The background's so clean it looks like it's been scrubbed by code," Corrine explains. That uneasy moment of recognition is becoming increasingly common, as AI-generated ads slip seamlessly into our feeds and onto billboards."
"Giegerich says the problem isn't just the technology-it's how consumers feel about being misled. "People want to feel like they know what they're seeing," she explains, adding that audiences "don't like to feel like they've been deceived." When a J.Crew ad sparked online backlash for using AI-generated visuals, it wasn't only about the quality of the work. It was about the gut-level reaction people have when they realize they've been tricked."
AI-generated images and synthetic influencers are proliferating across billboards, feeds, and ad placements, making the boundary between real and artificial harder to perceive. Hyperreal, flawless visuals often trigger an uneasy reaction because they feel overly perfect and can create a sense of deception. Consumer trust erodes when audiences feel misled, and high volumes of low-quality AI content intensify competition for attention. The abundance of AI 'slop' makes originality and human-centered creativity more scarce and therefore more valuable, increasing the premium placed on authenticity and transparent creative practices.
Read at Dear Media
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