Target introduced a chatbot, Store Companion, to aid store workers with tasks such as customer enrollment and register troubleshooting, aiming to boost confidence in serving customers.
Retailers use generative A.I. to mimic online shopping convenience by personalizing in-store experiences, aiding workers in catering to customer queries efficiently.
Target's CIO emphasizes the importance of the human-tech relationship, ensuring tools support workers without replacing them, aiming for efficient workflow.
Walmart follows suit by deploying A.I. tools in retail for over 13,000 managers, while acknowledging the iterative nature of the technology's advancement and past failures in implementation.
#generative-artificial-intelligence #in-store-experience #chatbots #retail-industry #technology-integration
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