Arc Raiders Publisher Says Generative AI Is A Matter Of Survival

""First of all, I think it's important to assume that every game company is now using AI," Junghun Lee told Japanese outlet , according to a translation by Automaton. "But if everyone is working with the same or similar technologies, the real question becomes: how do you survive? I believe it's important to choose a strategy that increases your competitiveness.""

"But in addition to using machine learning during the development process, the hit Steam extraction shooter also uses text-to-speech models to voice all of the NPC barks for every random item and situation. "[Text-to-speech] allows us to increase the scope of the game in some areas where we think it's needed, or where there's tedious repetition, in situations where the voice actors may not see it as valuable work," Embark Studios CCO Stefan Strandberg told Eurogamer last month. "So it's a w"

Junghun Lee of Nexon says game companies should be assumed to use AI and must choose strategies that increase competitiveness. Generative AI is expected to raise average quality and improve efficiency in both game production and live-service operations. Krafton announced an AI-first plan to invest roughly $70 million in GPU clusters and related infrastructure for agentic AI. Embark Studios applied machine learning in development and used text-to-speech models to generate NPC barks in Arc Raiders. Conflicting statements from developers and the use of varied AI tools have created controversy and confusion over what counts as generative AI.

Read at Kotaku