As Apple's WWDC approached, doubts about its AI capabilities surfaced, primarily due to the absence of the anticipated Siri 2.0. However, the event revealed a series of AI features that exhibit Apple's commitment to innovation. By adopting a 'Goldilocks approach'—not overly ambitious or too basic—Apple presented practical tools designed to enhance user workflows. Features like the updated Visual Intelligence and Hold Assist demonstrate a focus on usability and efficiency while aligning with user expectations. This represents a significant shift in Apple’s strategy to balance ambition with achievable innovation.
Apple's AI strategy went awry when it became overzealous – announcing a highly ambitious feature only to withhold it, frustrating users, especially those who upgraded their phones.
The strongest features announced at WWDC are practical tools everyday users have been yearning for and can use daily to improve their workflows.
Hold Assist helps save users hours each day by detecting when you're on hold and alerting you when the other person returns, providing practical value.
Apple's latest AI features show a deliberate shift from overly ambitious plans to a Goldilocks approach—balancing ambition and practicality.
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