Apple is facing a lawsuit over claims that it misled consumers about the AI capabilities of the iPhone 16, which was marketed as 'built for AI.' Filed by the Clarkson Law Firm, the suit accuses Apple of false advertising and negligent misrepresentation following an announcement that Siri's AI enhancements would be delayed. Customers feel Apple took advantage of their expectations for cutting-edge features that were not delivered, citing specific advertisements that suggested advanced functionalities that have yet to materialize.
Since the September rollout, the iPhone 16 has been advertised as the first iPhone 'built for AI,' but consumers feel misled about its actual AI capabilities.
The plaintiffs contend that Apple misled customers by not delivering promised features, taking advantage of their excitement for advanced AI technology in the iPhone 16.
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