Apple is being sued for allegedly delaying the launch of its advertised AI features, specifically for the iPhone 16 device. According to the lawsuit filed in California, the company misled customers into believing these features would be ready upon release. Apple's admission of needing more time for these features supports claims of false advertising, as consumers were misled about product capabilities. These delays include significant enhancements to Siri, originally expected to deliver powerful AI interactions. Plaintiffs claim Apple's actions have violated consumer protection laws and unfairly impacted competitors.
Apple has been hit with a lawsuit for delaying, and thereby falsely advertising, Apple Intelligence features, as consumers expected availability upon iPhone 16's release.
The case comes just weeks after the company admitted it would need more time to roll out parts of Apple Intelligence, admitting total delivery requires longer time.
The plaintiffs argue Apple deceived consumers into buying iPhones based on features that do not exist, violating false advertising laws.
These Siri features, initially rumored for release in 2026 or 2027, were expected to significantly enhance user experience with contextual capabilities.
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