Apple push into AI could spark smartphone upgrade supercycle'

Apple's decision to limit its Siri and Apple Intelligence features to the latest iPhone 15 Pro appears to be a strategy to force upgrade cycles for iPhones. Consumers could see this as a user-hostile move towards forced obsolescence.

Apple painted itself into a corner by restricting its cutting-edge chips to the most expensive iPhone 15 Pro models. This move may have been necessary due to the substantial difference in processing power between models, as highlighted by analyst Francisco Jeronimo.

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