Apple Intelligence has faced significant challenges since it began rolling out features last year. Bloomberg's Mark Gurman outlines key reasons for this failure, notably a lack of early investment in AI, compounded by Appleâs late entry into the AI field following the release of ChatGPT. Internal dynamics have also played a role, with the AI division facing strategic disagreements on the necessity and design of AI chatbots. The decision to integrate generative AI into the existing Siri framework has further complicated development, leading to ongoing issues.
Apple's venture into AI, particularly through its digital assistant Siri, has faced numerous setbacks, attributed largely to a slow start and reluctance in investment.
The merging of new generative AI with the existing Siri platform has proven troublesome, with fixes leading to more complicationsâillustrating the challenges Apple faces in AI development.
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