Apple Innovates with AI Ads, Reportedly Tests Automated Placements in App Store and Beyond - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)
Briefly

from Benzinga2 months ago
Apple Inc is reportedly venturing into AI-driven advertising within its App Store, trialing an automated product similar to Alphabet Inc Google's Performance Max and Meta's Advantage+.
Benzingahttps://www.benzinga.com/markets/equities/24/03/37623644/apple-innovates-with-ai-ads-reportedly-tests-automated-placements-in-app-store-and-beyond
Experts predicted $33 billion in AI opportunities for Apple annually. Investors can gain exposure to Apple via Vanguard Information Tech ETF VGT and SPDR Select Sector Fund - Technology XLK.
Benzingahttps://www.benzinga.com/markets/equities/24/03/37623644/apple-innovates-with-ai-ads-reportedly-tests-automated-placements-in-app-store-and-beyond
Read at Benzinga
#apple-inc #ai-driven-advertising #automated-ad-placement #business-strategy #investment-opportunities
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