Apple Inc. is contemplating a bid for AI startup Perplexity AI to bolster its technology and talent in artificial intelligence amidst concerns of losing its substantial revenue from Google, its default search provider. Early discussions among top executives have taken place, although no formal offer has been made yet. The acquisition could provide Apple an edge in developing an AI-driven search engine but may depend on the outcome of the ongoing Google antitrust trial, which could impact Apple's lucrative partnership with Google.
The discussions are at an early stage and may not lead to an offer, said the people, who asked not to be identified because the matter is private.
To date, Apple executives haven't discussed a bid with Perplexity management.
If Apple were to engage in talks to buy the startup, such a move likely wouldn't happen until a decision is made in the Google antitrust trial.
Perplexity recently completed an investment round that valued it at $14 billion. A deal anywhere near that level would be the largest acquisition in Apple's history.
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