Apple could charge its users up to $20 for its advanced artificial intelligence features, according to analysts, to boost its services business. The upcoming Apple Intelligence system will include enhanced Siri, email generation, and image creation, subject to subscription fees for advanced functions.
Investing in AI is costly, prompting Apple to consider passing on the expense to users. This approach aligns with the Apple One subscription model, where the $19.95 monthly fee may encompass premium AI offerings priced between $10 and $20, facilitating revenue generation.
Apple's successful services division, earning $24.2 billion in the June quarter, contrasts with hardware-focused firms. The monetization of software and services is a strategic move for Apple, signifying a shift towards enhancing user experience and securing sustainable revenues.
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