"Anthropic on Wednesday said its artificial intelligence chatbot Claude will remain ad-free, a decision that comes just weeks after the startup's rival OpenAI announced plans to begin testing advertisements within ChatGPT. In a blog post, Anthropic said that Claude users will not see ads or sponsored links near their conversations, and the chatbot's answers will not be influenced by third-party product placements. The personal nature of users' conversations with Claude would make ads feel "incongruous" and "in many cases, inappropriate," the company said."
"The company is best known for developing a family of AI models called Claude, and its AI coding tool Claude Code has exploded in popularity in recent months. "Our business model is straightforward: we generate revenue through enterprise contracts and paid subscriptions, and we reinvest that revenue into improving Claude for our users," Anthropic said in the blog post. "This is a choice with tradeoffs, and we respect that other AI companies might reasonably reach different conclusions.""
Anthropic will keep its Claude chatbot ad-free and will not place sponsored links near conversations or allow third-party product placements to influence answers. The company cited the personal nature of conversations as making ads incongruous and often inappropriate. Anthropic was founded in 2021 by former OpenAI researchers including Dario Amodei and is known for the Claude model family and the popular Claude Code tool. Revenue comes from enterprise contracts and paid subscriptions and is reinvested to improve Claude. OpenAI will begin testing labeled ads in ChatGPT in the U.S., which could help meet large infrastructure spending commitments. Forgoing ads may sacrifice a significant revenue stream.
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