"The two artificial intelligence startups behind rival chatbots ChatGPT and Claude are bracing for an existential showdown this year as both need to prove they can grow a business that will make more money than they're losing. The fiercest competition between the two AI developers, along with bigger companies like Google, is a race to win over corporate leaders looking to adopt AI tools to boost workplace productivity. The rivalry is also spilling into other realms, including the Super Bowl."
"Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free."
""Anthropic serves an expensive product to rich people," Altman wrote on X. He also boasted that more Texans "use ChatGPT for free" than all the people in the United States who use Claude. Chiming in to directly challenge Anthropic CEO Dario Amodei was OpenAI's president and co-founder Greg Brockman, who questioned whether Anthropic was truly committing to never selling Claude "users' attention or data to advertisers.""
Anthropic and OpenAI are in intense competition to prove profitable AI business models while courting corporate customers and consumers. Anthropic focuses on selling its Claude chatbot to businesses and is running Super Bowl ads mocking OpenAI's move to place digital ads on free and lower-cost ChatGPT tiers. OpenAI has begun monetizing its large consumer base with advertising while highlighting a larger free-user reach. Anthropic's commercials portray manipulative chatbots forming relationships to push products and state "Ads are coming to AI. But not to Claude." OpenAI executives publicly criticized the ads and questioned Anthropic's long-term promises about user data and attention.
Read at NBC Bay Area
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