"Anthropic is airing a pair of TV commercials during Sunday's game that ridicule OpenAI for the digital advertising it's beginning to place on free and cheaper versions of ChatGPT. While Anthropic has centered its revenue model on selling Claude to other businesses, OpenAI has opened the doors to ads as a way of making money from the hundreds of millions of consumers who get ChatGPT for free."
"Anthropic's commercials humorously mock the dangers of manipulative chatbots - represented as real people speaking in a stilted and unnaturally effusive tone - that form a relationship with a user before trying to hawk a product. The commercials end with a written message - "Ads are coming to AI. But not to Claude." - followed by the opening beat and lyrics of the Dr. Dre song "What's the Difference.""
Two rival AI startups behind ChatGPT and Claude face pressure to prove they can build businesses that out-earn their losses. The competition centers on winning corporate leaders seeking productivity-boosting AI and on capturing consumer attention. Anthropic purchased Super Bowl advertising to mock manipulative ad-driven chatbots and to position Claude as ad-free, while OpenAI is monetizing free and lower-cost ChatGPT tiers with digital ads. OpenAI's CEO responded on social media, criticizing Anthropic's customer base size. The rivalry traces to a 2021 split when former OpenAI leaders formed Anthropic to emphasize safety and artificial general intelligence.
Read at ABC News
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