"Anthropic has taken a very public shot at ads in AI chatbots, pledging that its assistant Claude will stay free of advertising even as rivals move in the opposite direction. The company says it has no plans to introduce sponsored content, branded responses, or advertiser-influenced answers, positioning the decision as a core principle rather than a temporary choice. The announcement arrives just weeks after OpenAI confirmed that ads will soon appear in ChatGPT for free users and those on the lower-priced Go tier."
"According to Anthropic, advertising creates incentives that are fundamentally misaligned with how an AI assistant should behave. In its view, a system designed to sell products, even indirectly, risks nudging responses toward commercial outcomes rather than prioritizing what is most useful for the user. The company points to scenarios like health and wellness queries, where users expect neutral advice rather than suggestions shaped by sponsorships. It also argues that ads would be distracting for people using Claude as a work tool."
Anthropic pledges to keep Claude free of ads, sponsored content, branded responses, and advertiser-influenced answers, framing the ad-free stance as a core principle. The company launched Super Bowl commercials and other outreach that mock AI assistants interrupting users with awkward ad placements. Anthropic argues advertising creates misaligned incentives that could nudge responses toward commercial outcomes, undermining neutrality in areas like health and wellness and distracting people using Claude for work. The company stops short of an absolute ban and says it may revisit the approach in the future with transparency.
Read at Digital Trends
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