""I don't believe ads are immoral or unethical," she wrote. "AI is expensive to run, and ads can be a critical source of revenue. But I have deep reservations about OpenAI's strategy.""
""People tell chatbots about their medical fears, their relationship problems and their beliefs about God and the afterlife," Hitzig argued. "Advertising built on that archive creates a potential for manipulating users in ways we don't have the tools to understand, let alone prevent.""
""While she wasn't worried about the first generation of ads, which will be "clearly labeled" and "appear at the bottom of answers," Hitzig is worried that subsequent iterations won't "follow those principles."""
""So the real question is not ads or no ads," she wrote. "It is whether we can design structures that avoid excluding people from these tools and potentially manipulating them as consumers. I think we can.""
OpenAI reversed an earlier stance and will introduce ads into its ChatGPT product amid heavy quarterly losses. Internal dissent emerged when a researcher resigned, citing deep reservations that advertising built from sensitive conversational archives could enable manipulation of users. Initial ads are described as clearly labeled and placed at the bottom of answers, but there is worry that future iterations may abandon those constraints. Comparisons to past data-exploitation failures raise fears about loss of user control. A rival ran ads asserting it will avoid ads, intensifying public scrutiny and executive reaction.
Read at Futurism
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