Amazon's new AI-powered Shopping Guides enhance the mobile shopping experience by providing tailored product recommendations and educational content for over 100 product types.
These Shopping Guides simplify the shopping process by allowing users to filter products visually, based on popularity, customer reviews, price, and specific criteria like brand and use case.
The guides aim to assist customers in understanding product features, which is particularly helpful when they are unfamiliar with the options available in a category.
While these AI Shopping Guides enhance the shopping interface, the increased screen space used raises concerns about usability, including potential annoyances if the feature cannot be disabled.
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