Amazon's Rufus AI shopping assistant is expected to indirectly contribute over $700 million in operating profits in 2024, according to an internal document. With an estimated loss of $285 million in 2024, projections show a potential rise to $1.2 billion by 2027 in downstream impact, influenced by product recommendations leading to increased purchases. Amazon's commitment to Rufus and other AI initiatives highlights their top priority status, despite mixed user feedback. The projection indicates a significant yet proportional contribution to Amazon's overall income, which was $68.6 billion last year.
Rufus, Amazon's AI shopping assistant, is projected to contribute over $700 million in operating profits this year through increased customer spending.
Despite losing $285 million in 2024 according to estimates, Rufus's downstream impact could reach $1.2 billion by 2027, showcasing its growing economic importance.
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