‘Inside Amazon, we have about 1,000 Gen AI applications in motion, and we've had a bird's-eye view of what application builders are still grappling with,’ said senior vice president Rohit Prasad, who is leading the company's AI efforts. ‘Our new Amazon Nova models are intended to help with these challenges.’ This highlights Amazon's focus on addressing real-world challenges faced by developers using generative AI by launching their own set of models.
The Amazon Nova family includes six AI models handling tasks from text creation to video generation. The company says the models are at least 75 percent cheaper than comparable offerings available on AWS servers and faster than similar models. This statement underscores Amazon's competitive pricing strategy and diverse model capabilities, which are designed to attract businesses seeking cost-effective and efficient AI solutions.
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