Amazon Music has unveiled a beta AI feature called 'Explore', which allows users to search for artists and discover information about them, including collaborations and related artists. This feature not only promotes original content but aims to increase user engagement, particularly following a subscription price hike. Users can also create AI-generated playlists, building on Amazon's previous AI initiatives like Maestro. Currently, 'Explore' will be available to a limited number of artists and select subscribers in the U.S. on iOS.
Amazon Music is testing a new AI-powered search feature called 'Explore', aimed at enhancing user engagement with artists and their discographies.
The 'Explore' feature allows users to search for artists and discover collaborations, related artists, and highlights, promoting Amazon's original content alongside.
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