"It was a big tech Super Bowl, where even the ads that weren't about AI were about AI. Svedka's AI-generated vodka ad went down like a shot of warm slop, and a self-referential ad for Artlist, a stock media company in the process of pivoting to AI, bragged that it was made in just five days for a few thousands dollars, through which it achieved almost perfect levels of aesthetic anonymity."
"Amazon's "don't worry, you dumb idiot" routine was paired with a truly ghoulish ad from Amazon subsidiary Ring, which articulated the problem with Ring as clearly as its harshest critics - it's a remote doorbell and peephole, yeah, but also a giant network of centrally accessible cameras that can use AI to track anything that passes in front of millions of American homes - while implying that, if you have a problem with that, you probably want puppies to die:"
Super Bowl advertising was saturated with AI themes, with many commercials either produced by AI or styled to evoke AI aesthetics. Several spots, including an AI-generated Svedka ad and a self-referential Artlist piece, emphasized rapid, low-cost AI production and produced bland, anonymous visuals. Big tech promoted AI-aligned products and slogans, such as Meta's Oakley glasses labeled "Athletic Intelligence" and Amazon's parody of AI paranoia. A Ring ad dramatized the surveillance potential of camera networks and provoked backlash, and viewers on social media flagged unrelated ads as possibly AI-made, showing heightened sensitivity.
Read at Intelligencer
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