The article discusses the burgeoning market for video generation technology, predicting substantial interest and investment from creative, media, and enterprise users. Freund highlights that enterprises already heavily invest in multimedia, utilizing various text-to-image generation models from companies like Adobe, OpenAI, Google, and X.AI. As the industry moves towards video production, Chinese AI providers, particularly Alibaba with its Wan2.1 model, are significantly impacting this market, evidenced by tools like the DeepSeek chatbot, which showcases advancements in AI capabilities.
"It's going to be a huge market," Freund said, with a lot of interest from creative, media, and enterprise users.
Freund said enterprises spend a lot of money on multimedia, with many text-to-image generation models from Adobe, OpenAI, Google and X.AI already being used in the cloud.
Video is the next step. Chinese AI providers are already shaking up the market, with Alibaba's Wan2.1 the latest to arrive.
The DeepSeek chatbot tool, for example, demonstrated advances made by Chinese companies in AI, and Wan2.1 demonstrates progress in video models.
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